Introduction SqW:Lab 2021

As the world is reacting to a new way of living, as we grieve a year of loss and change, so SqW:Lab also evolves.

For 2021 we are partnering with TARQ, Coventry City of Culture (UK) and Coventry Business Improvement District (UK) to realise The Show Windows: Mumbai from November 2021 – January 2022. This project is an extension of the UK City of Culture project The Show Windows, curated by SqW:Lab Director, Charlie Levine.

Following a year where we have mainly been gazing out of our windows, we are now inviting you to look in. 

Once upon a window…

As part of Coventry UK City of Culture 2021, artists, designers, architects and makers are transforming Coventry city centre, UK, and Colaba, India, turning shop windows into portals to fantasy worlds and mindscapes.

These site-specific artworks, framed behind the window glazing, by local and international artists will act as picture book pages and mirrors in which to see new narratives and reflections of ourselves and the city. 

As we re-join public spaces after a year being at home, The Show Windows aims to inspire hope, adventure and imagination, inviting us to rediscover our local shopping areas, ever-evolving and home to diverse and creative communities and businesses, and its people.

The Show Windows is inspired by Wizard of Oz author L. Frank Baum’s book about shop window design and follows on from the success of RIBA’s Regent Street Windows project in 2018. Baum’s term, ’show windows’ has inspired the project and the brief to architects and artists, to create immersive pieces that invite audiences to journey to other places, and to celebrate the locations and people that will help us display the artworks.

We are also working with Smartify as our interpretation app. Find out more here.